城镇化与工业化互动发展的协调性与驱动力研究——来自四川省21个市州的经验证据

城镇化与工业化互动协调发展是城乡经济发展的一个主要问题。在构建新型城镇化和新型工业化评价指标体系的基础上,采用四川省21个市州2007—2012年相关数据,运用“协调度—协调发展度模型”和灰色系统模型 GM（1,N）,对城镇化与工业化互动发展的协调性进行评价,并揭示其内在驱动力,结果表明：四川省城镇化与工业化互动发展的协调度与协调发展度处于不断提高的过程中,21个市州工业化发展对城镇化与工业化互动协调发展均起着促进作用,但经济发展水平极高和极低市州的城镇化发展对城镇化与工业化互动协调发展具有制约作用。因此,应以工业化带动城镇化发展,制定差别化的城镇化与工业化互动发展政策,全面深化制度改革,形成城镇化与工业化互动协调发展的良性机制。     

Consumer Believability of Information in Direct-to-Consumer (DTC) Advertising of Prescription Drugs

Direct to consumer (DTC) advertising has attracted significant research attention, yet none has focused on empirical assessments of its overall impact on U.S. consumers nationally, and tying assessment to relevant behavioral outcomes. This paper addresses the ethical issue of DTC advertising providing a balance of product and risk information that is both understandable and believable, and contributes direction to those exploring this phenomenon. Richard F. Beltramini is currently Professor of Marketing in the School of Business Administration at Wayne State University. He received his Ph.D. from the University of Texas at Austin, and served on the faculty of Arizona State University for fifteen years. His teaching interests include advertising and marketing management, research, and strategy. His primary research focus is on the believability of marketing communications information, and he has published in the Journal of Advertising, Journal of Advertising Research, Journal of Consumer Research, Journal of Marketing, and a variety of other journals, conference proceedings, and books as well as co-editing Gift Giving: A Research Anthology. Dr. Beltramini has served on the Editorial Review Boards of a number of academic journals, as guest editor of special issues of the Journal of Business Ethics and the International Journal of Internet Marketing and Advertising, as international president of the American Academy of Advertising, as a member of the American Advertising Federation's National Academic Committee and several other professional and business organizations, and is active as a consultant to several international organizations. He is the recipient of several national competitive grants and awards for his teaching and research, including the National Science Foundation, is the only faculty recipient of both his school’s Excellence in Research and Excellence in Teaching awards, and is currently the first Board of Visitors Faculty Fellow. Prior to academe, Dr. Beltramini worked for Texas Instruments, Inc. and The Drawing Board, Inc., both in Dallas, and he has also worked as a Visiting Research Professor for J. Walter Thompson Advertising in Chicago, Honeywell Information Systems in Phoenix, and the Federal Trade Commission in Washington, D.C.     

利益制衡——解决营销道德失范的良药

近年来假冒伪劣、虚假广告等不道德营销行为不时见诸媒体 ,营销道德失范问题日益成为人们谈论的热门话题。营销道德失范给咨询行业乃至整个社会造成了极为不良的影响。咨询公司营销道德失范是一个经济方面的问题 ,另辟蹊径 ,利益的驱动是产生不良营销行为的根本原因 ,为此引入第三方 ,建立利益制衡系统的解决思路。     

论FDI与中国国际收支的关系

近年来 ,外商直接投资在我国迅猛增长 ,2 0 0 2年总额已达 5 2 7.43亿美元 ,占世界直接投资总额近 1 / 1 0。外商直接投资在我国经济发展中所发挥的作用和影响在不断扩大和加深。将从直接与间接影响两个方面 ,研究外商直接投资与中国国际收支的相互关系 ,并结合我国对外直接投资的具体情况提出了相应对策与建议。     

审核待购企业资产负债表

收购企业是一项机会和风险都很大的市场活动。要想尽量降低收购企业的风险,必须仔细核查资产负债表,以便准确了解企业的财务状况,消除账目中的虚假成分,确定企业资产的真正净值,及时识破产权转让中可能出现的欺诈行为。针对收购企业面临的一些实际问题,探索货币资金、应收账款、应收借款、存货、预付款、固定资产、负债和已缴资本等方面的核查重点,以及相应的方法和对策。     

美元贬值下的人民币汇率制度选择

2002年以来，美元汇率持续贬值，对世界经济及我国经济产生了重大影响。对人民币实质汇率水平也产生了重大影响，人民币实质汇率水平的决定除了取决于美元趋势外，主要还受国内宏观经济的变化趋势、国际收支的变化趋势的影响。为此，我国应在保持人民币汇率稳定前提下，尽快培育和完善人民币汇率市场，形成机制，增强汇率杠杆对经济的调节作用，推动外汇市场的管理创新，增强交易主体的竞争力。     

美国版权法合理使用制度及其对中国的启示

本文对美国版权法合理使用制度进行了介绍,分析了美国版权法合理使用制度存在的弊端,以及中国不适合全盘照搬其合理使用制度的原因。版权法合理使用制度作为最重要的版权限制制度,在立法过程中应当慎重考虑不同国家的经济、文化、社会等各种因素之综合情况。基于雄厚的科技与经济实力,美国出于保持本国经济高速发展的需要,积极主张版权扩张和在数字环境下限制版权法合理使用制度。但中美两国国情、产业发展状况和版权保护程度方面存在的重大差异,决定了中国不能也无法照搬美国的版权法合理使用制度。在全球化的背景下,中国应当在遵守国际条约的前提下,注重适用利益优先保护原则,扩张版权法合理使用制度,对相关立法中版权法合理使用制度的不当规定进行修正。     

论中国民间金融的诱致性制度变迁

中国中小企业融资难是一个现实的问题。应对这个问题,民间金融在中国一些地区出现,并繁荣和发展了起来。本文从诱致性制度变迁的角度,分析了我国民间金融产生和发展的原因,在此基础上进一步分析了政府应该如何作为,在制度供给方面为诱致性制度变迁的顺利实现提供条件。     

Bilateral Trade Balances: Evidence from Malaysia*

This study examines the impacts of real exchange rates on the bilateral trade balances of Malaysia with the USA, Japan and Singapore. The results for the long‐run cointegrating vectors show that depreciation or devaluation of real exchange rates will improve bilateral trade balances. In the short run, there is some evidence of the J‐curve phenomenon. Changes in real money supply contribute greatly to changes in real exchange rates. Generally, changes in real exchange rates contribute significantly to changes in bilateral trade balances. Monetary policy can be used to influence bilateral trade balances.     

从金融“再平衡”看中国经济的可持续复苏

随着全球经济的复苏和国际贸易的回升，全球的不平衡格局正在发生着积极变化。就中国而言，通过强力刺激政策实现率先复苏之后，一方面，以积极财政政策和宽松货币政策为代表的“再杠杆”政策正在进行灵敏主动的动态微调，从而避免经济出现“二次探底”，同时也预警性地调控可能的通货膨胀预期和资产泡沫风险；另一方面，为了增加经济持续复苏的内在动力，实现平衡的、可持续的复苏，中国也在根据全球化的新趋势积极调整对外经济金融政策，以促进国际收支失衡的调节。从国际范困观察，全球“再平衡”进程也在前进之中，世界总需求中的消费正在从发达国家转向新兴市场，同时国际资本也开始从复苏较慢的西方发达市场流向复苏较快的东亚新兴市场。